Corporatization

Mergers in Higher Education

Recently, Clarkson University and Union Graduate College in New York State merged. According to a Clarkson news release, Anthony Collins, Clarkson’s president, said that the merger would “bring together two strong, stable and financially viable institutions, and . . . leverage their complementary curricula and significant resources.”

The Next Generation of Higher Education Management Fads

More than fifteen years ago, higher education scholar Robert Birnbaum wrote his influential book Management Fads in Higher Education: Where They Come from, What They Do, Why They Fail, arguing that claims of crisis are ubiquitous in higher education.

Austerity and Academic Freedom

Higher education places the entire society in which it takes place on trial. Education indicts the commonplace notions upon which society is built. Its purpose is to produce people who question everything, especially the commonplaces. James Baldwin argued that although “no society is really anxious to have that kind of person around,” having such people around is “the only hope society has.” Higher education produces this hope and is therefore a public good.

From the President: Branding and the Corporate University

The use of branding in the corporate university has become commonplace in recent years. A practice that originated in the corporate world, branding is necessary for success for businesses that must compete with one another. Administrators increasingly view branding as an important way to attract students in an environment where individual institutions of higher education are seen as competing with one another.

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