Advertising in Academe

Download: 
2013ratecard.pdf

Academe offers advertising opportunities both in its print edition and in an electronic newsletter that highlights special features in each issue and links to online-only content. For more information, please contact  Jeff Leonard at (215) 675-9208, ext. 201 or jeff@leonardmedia.com. For complete mechanical specifications, please download the 2013 Academe Rate Card (.pdf).

Print Advertising

General advertising rates apply to most advertisers. Nonprofit advertisers—such as most institutions of higher education, public interest and advocacy groups, and university presses—qualify for our special nonprofit rates.

2013 General Print Advertising Rates

Size     1x 3x 6x
Spread $5, 095 $4,520 $4,140
Full Page $3,010 $2,780 $2,605
2/3 Page $2,320 $2,145 $1,970
1/2 Page $1,835 $1,735 $1,565
1/3 Page $1,395 $1,275 $1,165
1/6 Page $775 $715 $640

 

2013 Nonprofit Print Advertising Rates

Size 1x 3x 6x
Spread $3,825 $3,355 $3,125
Full Page $2,260 $2,085 $1,940
2/3 Page $1,740 $1,620 $1,490
1/2 Page $1,395 $1,275 $1,165
1/3 Page $1,040 $960 $870
1/6 Page $615 $525 $485

Positioning premiums: Back cover; 15 percent additional. Cover 2 or 3: 10 percent additional.

4-Color charge: $1,315 per page

Agency commission: 15 percent of gross to recognized advertising agencies. In-house agencies do not qualify for commissions.

2013 Print Advertising Deadlines

Issue      Space deadline Materials due     Mail Date
Jan-Feb 11/19 11/30 1/14
March-April 2/25 3/8 4/9
May-June 3/28 4/8 5/17
July-August 6/24 7/1 8/7
Sept-Oct 7/29 8/7 9/18
Nov-Dec 9/27 10/8 11/18

 
Advertising in Electronic Newsletters

Sponsor an issue of the Academe electronic newsletter, which goes to 156,000 AAUP members and other faculty. Reserve early; sponsors receive the exclusive right to advertise in the issue. Print advertisers receive a discount on sponsorship, reflected in the rates below.

 E-Newsletter Deadlines & Rates

Issue

Space 

Materials

Send Date

 Rate With Print Ad Newsletter Only Rate
 Jan/Feb  1/3 1/8 1/15 $5,200 $6,100
 March/April   3/28 4/2 4/9 $5,200 $6,100
 May/June  5/2 5/7 5/14 $5,200 $6,100
 July/August  7/25 7/30 8/6 $5,200 $6,100
 Sept/Oct  9/5 9/10 9/17 $5,200 $6,100
 Nov/Dec  11/7 11/12 11/19 $5,200 $6,100

Mechanical Specifications

jpg or gif files accepted
Width: 220 pixels
Height: 300-400 pixels

Advertiser supplies url for ad to link to and a line of text for any e-newsletter subscribers who request text-only version. For more information, please contact  Jeff Leonard at (215) 675-9208, ext. 201 or jeff@leonardmedia.com.