In fall 2007, the AAUP began sending out twice-monthly emails to nearly 400,000 faculty members nationwide. About 350,000 of those were nonmembers. We called attention to our key policy statements and reports, alerted people to emerging higher education issues, and publicized AAUP initiatives. As a result, many faculty members are better informed about what the AAUP is and what it does. Tens of thousands now have an intellectual, philosophical, political, and professional relationship with the AAUP that they did not have before.