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Advertising in Academe
Academe offers advertising opportunities both in its print edition and in an electronic newsletter that highlights special features in each issue and links to online-only content. For more information, please contact Steve Clark at (484) 494-5948 or Steve.Clark@sagepub.com. For complete mechanical specifications, please download the 2012 Academe Rate Card (.pdf).
Print Advertising
General advertising rates apply to most advertisers. Nonprofit advertisers—such as most institutions of higher education, public interest and advocacy groups, and university presses—qualify for our special nonprofit rates.
2012 General Print Advertising Rates
| Size |
1x |
3x |
6x |
| Spread |
$4,995 |
$4,430 |
$4,060 |
| Full Page |
$2,950 |
$2,725 |
$2,555 |
| 2/3 Page |
$2,275 |
$2,100 |
$1,930 |
| 1/2 Page |
$1,800 |
$1,700 |
$1,535 |
| 1/3 Page |
$1,365 |
$1,250 |
$1,140 |
| 1/6 Page |
$760 |
$700 |
$625 |
2012 Nonprofit Print Advertising Rates
| Size |
1x |
3x |
6x |
| Spread |
$3,750 |
$3,290 |
$3,065 |
| Full Page |
$2,215 |
$2,045 |
$1,900 |
| 2/3 Page |
$1,705 |
$1,590 |
$1,460 |
| 1/2 Page |
$1,365 |
$1,250 |
$1,140 |
| 1/3 Page |
$1,020 |
$940 |
$850 |
| 1/6 Page |
$600 |
$515 |
$475 |
Positioning premiums: Back cover; 15% additional. Cover 2 or 3: 10% additional.
4-Color charge: $1,315 per page
Agency commission: 15% of gross to recognized advertising agencies. In-house agencies do not qualify for commissions.
2012 Print Advertising Deadlines
| Issue |
Space deadline |
Materials due |
Mail Date |
| Jan-Feb |
11/22 |
11/30 |
1/13 |
| March-April |
2/27 |
3/5 |
4/9 |
| May-June |
3/30 |
4/6 |
5/22 |
| July-August |
6/25 |
6/28 |
8/6 |
| Sept-Oct |
7/30 |
8/6 |
9/18 |
| Nov-Dec |
9/27 |
10/4 |
11/15 |
Advertising in Electronic Newsletters
Nov-Dec, Jan-Feb, May-June and July-Aug newsletters go to AAUP members. Special bonus distribution in Sept-Oct and March-April to more than 100,000 additional faculty members across the country. Reserve early; sponsors receive the exclusive right to advertise in the issue. Print advertisers receive a discount on sponsorship, reflected in the rates below.
2012 E-Newsletter Rates (net)
| Issue |
Distribution |
With Print Ad |
Newsletter
Only
|
| Jan-Feb |
33,000 |
$2,780 |
$3,340 |
| March-April |
135,000 |
$6,595 |
$8,240 |
| May-June |
33,000 |
$2,780 |
$3,340 |
| July-Aug |
33,000 |
$2,780 |
$3,340 |
| Sept-Oct |
135,000 |
$6,595 |
$8,240 |
| Nov-Dec |
33,000 |
$2,780 |
$3,340 |
E-Newsletter Deadlines
|
Issue |
Space |
Materials |
Send Date
|
| Jan/Feb |
12/29 |
1/3 |
1/10 |
| March/April |
3/30 |
4/4 |
4/10 |
| May/June |
5/10 |
5/15 |
5/22 |
| July/August |
7/27 |
8/1 |
8/8 |
| Sept/Oct |
9/6 |
9/11 |
9/18 |
| Nov/Dec |
11/1 |
11/6 |
11/13 |
Mechanical Specifications
jpg or gif files accepted
Width: 220 pixels
Height: 300-400 pixels
Advertiser supplies url for ad to link to and a line of text for any e-newsletter subscribers who request text-only version. For more information contact Steve Clark at (484) 494-5948 or Steve.Clark@sagepub.com.
Updated 10/19/2011
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2012 Theme Issues
January-February: The undergraduate
March-April: Salary survey
May-June: Foundations and Private Funding
July-August: The Bulletin, an annual volume of association reports and official business
September-October: Back-to-school issue
November-December: Faculty Service
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