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Advertising in Academe
Academe offers advertising opportunities both in its print edition and in an electronic newsletter that highlights special features in each issue and links to online-only content. For more information, please contact Brett Goldfine by telephone at (484) 231-1308 or send him an e-mail. For complete mechanical specifications, download the complete 2010 Academe advertising ratecard (.pdf).
Print Advertising
General advertising rates apply to most advertisers. Nonprofit advertisers--such as most institutions of higher education, public interest and advocacy groups, and university presses--qualify for our special nonprofit rates.
2010 General Print Advertising Rates
| Size |
1x |
3x |
6x |
| Spread |
$4,850 |
$4,300 |
$3,940 |
| Full Page |
$2,865 |
$2,645 |
$2,480 |
| 2/3 Page |
$2,210 |
$2,040 |
$1,875 |
| 1/2 Page |
$1,750 |
$1,655 |
$1,490 |
| 1/3 Page |
$1,325 |
$1,215 |
$1,105 |
| 1/6 Page |
$740 |
$680 |
$605 |
2010 Nonprofit Print Advertising Rates
| Size |
1x |
3x |
6x |
| Spread |
$3,640 |
$3,195 |
$2,975 |
| Full Page |
$2,150 |
$1,985 |
$1,845 |
| 2/3 Page |
$1,655 |
$1,545 |
$1,415 |
| 1/2 Page |
$1,325 |
$1,215 |
$1,105 |
| 1/3 Page |
$990 |
$910 |
$825 |
| 1/6 Page |
$580 |
$500 |
$460 |
2010 Print Advertising Deadlines
| Issue |
Space deadline |
Materials due |
Mail Date |
| Jan-Feb |
11/9 |
12/3 |
1/15 |
| March-April |
3/4 |
3/9 |
4/9 |
| May-June |
3/26 |
4/5 |
5/17 |
| July-August |
5/27 |
6/9 |
7/19 |
| Sept-Oct |
7/27 |
8/6 |
9/15 |
| Nov-Dec |
9/28 |
10/8 |
11/15 |
4-Color charge: $1,350 per page
Agency commission: 15 percent of gross to recognized advertising agencies. In-house agencies do not qualify for commissions.
Advertising in Electronic Newsletters
Nov-Dec, Jan-Feb, May-June and July-Aug newsletters go to AAUP members. Special bonus distribution in Sept-Oct and March-April to more than 300,000 additional faculty members across the country. Reserve early; sponsors receive the exclusive right to advertise in the issue. Print advertisers receive a discount on sponsorship, reflected in the rates below.
E-Newsletter Rates (net)
| Issue |
Distribution |
With Print Ad |
Newsletter
Only
|
| Jan-Feb |
36,000 |
$2,700 |
$3,240 |
| March-April |
355,000 |
$6,400 |
$8,000 |
| May-June |
36,000 |
$2,700 |
$3,240 |
| July-Aug |
36,000 |
$2,700 |
$3,240 |
| Sept-Oct |
355,000 |
$6,400 |
$8,000 |
| Nov-Dec |
36,000 |
$2,700 |
$3,240 |
E-Newsletter Deadlines
|
Issue |
Space |
Materials |
Send Date
|
| Jan/Feb |
1/5 |
1/12 |
1/19 |
| March/April |
3/28 |
4/5 |
4/12 |
| May/June |
5/4 |
5/11 |
5/18 |
| July/August |
7/6 |
7/13 |
7/20 |
| Sept/Oct |
9/1 |
9/7 |
9/14 |
| Nov/Dec |
11/2 |
11/9 |
11/16 |
Mechanical Specifications
Jpg or gif files accepted
Width: 220 pixels
Height: 300-400 pixels
Advertiser supplies url for ad to link to and a line of text for any e-newsletter subscribers who request text-only version. For more information contact Brett Goldfine, (484) 231-1308, or Brett.Goldfine@sagepub.com.
Updated 1/10
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2010 Theme Issues
Jan/Feb: graduate employees
March/April: salary survey
May/June: community colleges
July/August: students
Sept/Oct: assessment and accreditation
Nov/Dec: research conflicts
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