What is the goal of the fall 2010 recruitment campaign?
The goal of the fall recruitment campaign is to recruit new advocacy members by offering the 2011 salary-based dues rates beginning September 2010.
How will the fall 2010 membership offer work?
We will offer the 2011 salary-based rates beginning September 1 to all new members. The join date for each new member will correspond to the date of payment and the membership renewal date will be December 31, 2011. So, a new member who joins on September 1 will receive 16 months of membership for the price of the 2011 dues rates.
Administrative handling of the new memberships will vary by type of payment:
- Payments by check or credit card will be processed immediately.
- New members wishing to pay dues via payroll deduction may join between September and December but payroll deductions may not start until January 1, 2011.
- New members wishing to pay via monthly bank debit may join between September and December but the national office will begin monthly deductions in January 2011.
Is the offer available to new members only?
Yes. Current AAUP members whose memberships expire in 2010 have been solicited for renewal at the 2010 dues rates. Those members who have not yet renewed will continue to receive additional solicitations through November 2010. Current AAUP members whose memberships expire in 2011 and beyond will receive a renewal notice that offers the new salary-based dues rates.
How will we recruit new members?
In the fall of 2007, the AAUP began sending out twice-monthly emails to nearly 350,000 faculty who were not AAUP members. We publicized our key policy statements and reports, alerted people to emerging higher education issues, and publicized AAUP initiatives. As a result, many more faculty members are well-informed about what the AAUP is and what it does. Tens of thousands of faculty members now have an intellectual, philosophical, political, and professional relationship with the AAUP. And, several thousand faculty members joined AAUP as a result of the email campaign.
The national office will use the regularly scheduled non-member newsletter mailings to send two appeals, one on September 15 and another on October 20. The email appeals will direct potential new members to a new page on the AAUP website set up with the salary bands, where they can pay by credit card or download a sign-up form to mail in with a check, credit card number, or bank debit information.
How can conferences and chapters participate?
The best way to recruit members is still to visit colleagues in their offices and encourage them to join. Order copies of the new membership brochure with the salary-based dues rates or download the sign-up form (.pdf).
Conferences and chapters may also assist by collecting and forwarding non-member faculty email addresses to the national office at membership@aaup.org. We encourage conferences and chapters to collect email addresses for faculty hired in the last three years. Those conferences and chapters with access to non-member faculty email lists also may wish to send state or chapter-specific appeals, directing potential new members to the appropriate AAUP Web page.
What materials are available from the national office to assist conferences and chapters?
The AAUP 2011 membership brochure will be available by September 1. A sign-up flyer is available in a printable, .pdf format.
Additional questions? Please email membership@aaup.org.